Indian Captain Virat Kohli became the first Indian sportsperson to sign a 100 crore endorsement deal with a single brand.
He has struck a deal an eight year deal with sports lifestyle brand Puma worth 110 crore. He is set to join along with the likes of Jamaican sprinters Usain Bolt,Asafa Powell and footballers Thierry Henry and Oliver Giroud among others as a global brand ambassador for the brand.